Sales-letters
Announcement of New Business Opening
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Strategy:
To compose a simple and straightforward
letter that introduces the new business and encourages people to
visit it. We also want the letter to introduce the products
(services) that will be available there in such a way as to
attract and maintain the widest possible interest.
In all sales or introductory letters we must
try to strike the right balance between including too much
information (people will be inclined to postpone reading the
letter) and not including enough relevant information so that we
fail to attract and hold the reader's attention.
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