Enquiry
letters.
Strategy:
To persuade and encourage an old customer to
visit your shop again. To try to gently inquire why they might
have stopped shopping with you and then to offer them an incentive
to begin again. We want to give the customer a chance to express
dissatisfaction -thus allowing us to uncover and rectify what the
problem (if any) may be.
Stage one:
Inform your client that you
have missed him as a valued customer over the past [period].
Stage Two:
Add that you hope there is no problem and
ask the client to get in touch with you immediately if there is.
Stage Three:
Invite the client to visit you and mention
that you have a brand new range of merchandise that may interest
him.
Stage Four:
Remind him that as a preferred customer he
is still entitled to his lifetime discount privilege.
Stage Five:
End by adding that you look
forward to being of service to him once again in the future.
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